Aman Group Launches Ultra-Luxury Wellness Brand ATMA with Novak Djokovic
Aman Group, the hospitality leader behind Aman and Janu brands, has announced the launch of ATMA, a new ultra-luxury brand focused on high-performance living. The brand integrates advanced wellness programs, world-class sports facilities, nutrition-focused dining, and experiential design. A central pillar of the brand is a multi-year partnership with tennis legend Novak Djokovic, who will direct programming in longevity, nutrition, racket sports, and overall well-being. The flagship project, ATMA Miami, will be located in the Brickell financial district on Biscayne Bay. Developed by OKO Group and Oak Row Equities, the complex will feature a hotel, branded residences, and an exclusive private members' club. The development includes a massive 120,000-square-foot spa and wellness center featuring indoor tennis, padel, and squash courts, alongside medical wellness facilities. Completion is projected for 2031.