Aman Group Launches Ultra-Luxury Wellness Brand ATMA in Partnership with Novak Djokovic
Aman Group, the hospitality company behind Aman and Janu brands, has announced the launch of ATMA, a new ultra-luxury brand focused on high-performance living. The brand integrates advanced wellness programs, elite sports facilities, nutrition-based gastronomy, and experiential design. A central component of the brand is a long-term partnership with tennis star Novak Djokovic, who will lead programming centered on longevity, nutrition, and racket sports. The flagship project, ATMA Miami, will be located in the Brickell financial district and features a hotel, branded residences, and an exclusive private members' club. The development includes a massive 120,000-square-foot wellness center with indoor padel, tennis, and squash courts. Developed by OKO Group and Oak Row Equities, the project is slated for completion in 2031.
Topics: Hospitality Luxury Lifestyle New Brand Launch Strategic Partnership
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Part of the story Aman Group Launches Ultra-Luxury Wellness Brand ATMA with Novak Djokovic (3 articles)