Nectar Launches AI Agent to Automate Influencer Discovery and Outreach
Nectar, a marketing operating system founded by former Meta employees Misbah and Farah Uraizee, has officially launched its 'Creator Agent.' The tool is designed to automate the end-to-end influencer marketing workflow, including searching through 300 million profiles, analyzing video content for brand safety, drafting personalized outreach messages, and managing logistics like contracts and product gifting. The launch targets a rapidly growing market, with U.S. creator advertising spending projected to hit $44 billion by 2026. By utilizing agentic AI, Nectar aims to replace manual processes such as spreadsheet management and direct messaging with an automated system that understands platform-specific nuances and brand voice. The service is currently available globally for Instagram and TikTok creators.
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Topics: Artificial Intelligence Influencer Marketing Marketing Automation SaaS