Aman Group Launches ATMA Ultra-Luxury Wellness Brand Featuring Novak Djokovic
Aman Group has announced the launch of ATMA, a new ultra-luxury brand centered on 'performance living,' combining advanced wellness, sports, and nutrition. The brand is built upon a multi-year partnership with tennis star Novak Djokovic, who will lead programming in longevity, nutrition, racquet sports, and general wellness. The flagship project, ATMA Miami, will be located in the Brickell financial district and includes a hotel, branded residences, and an exclusive private members club. Developed by OKO Group and Oak Row Equities, the destination features a massive 120,000-square-foot spa and wellness center with specialized facilities for tennis, padel, squash, and medical wellness. The project aims to leverage Aman Group's hospitality legacy to capture the high-end intersection of luxury real estate and performance-driven lifestyle services. Completion of the Miami development is slated for 2031.
Topics: brand launch hospitality luxury real estate partnership wellness
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Part of the story Aman Group Launches Ultra-Luxury Wellness Brand ATMA with Novak Djokovic (3 articles)