Oura to Acquire Medical AI Startup Counsel Health for $625 Million
Wearable technology company Oura has announced an agreement to acquire Counsel Health, an AI-native primary care startup, for $625 million. The acquisition aims to integrate Counsel Health's medical AI chatbot into the Oura ecosystem, allowing users to leverage biometric data from their wearables to receive AI-generated health insights and direct access to physicians. The deal is expected to close by the end of 2026. Beyond consumer integration, Oura plans to continue offering Counsel Health’s platform to enterprise partners, including health systems and employers. Counsel Health CEO Muthu Alagappan will join Oura as Chief Clinical AI Officer, overseeing the expansion of their medical AI capabilities.