Oura Acquires AI-Healthcare Startup Counsel Health for $625 Million
Oura has announced the acquisition of Counsel Health, an AI-native primary care platform, in a deal valued at $625 million. The move aims to integrate advanced medical AI and physician access directly into Oura's ecosystem, expanding its capabilities from biometric monitoring to preventative, acute, and chronic care management. This strategic shift follows Oura's decision to indefinitely postpone its planned IPO due to market uncertainty. The acquisition includes Counsel Health's 70 employees, with CEO Muthu Alagappan joining Oura as Chief Clinical AI Officer. Despite increasing competition in the smart ring sector from rivals like RingConn and Ultrahuman, Oura continues to show strong financial momentum, reporting a 153% year-over-year revenue increase to $533 million for the quarter ended September 30. The deal is expected to close by the end of 2027.
Topics: Healthcare AI M&A Primary Care Smart Wearables
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Part of the story Oura to Acquire Medical AI Startup Counsel Health for $625 Million (3 articles)