Crum & Forster Enters Employee Benefits Market via ViaSafely Partnership
Crum & Forster's Accident & Health Division has partnered with technology-driven administrator ViaSafely to launch an annual travel protection product as a voluntary employee benefit. The offering will be distributed through the bswift benefits administration platform, allowing employees to access coverage for domestic and international trips via fixed-cost payroll deductions. This strategic move marks Crum & Forster's entry into the employee benefits sector using a technology-enabled distribution model. For employers, the program provides a new voluntary benefit without requiring direct financial contributions, while brokers gain a differentiated tool to address employee lifestyle needs. The product aims to replace traditional trip-by-trip insurance purchases with a more predictable annual coverage model.
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Topics: Employee Benefits Insurance Partnership Travel Protection