Apple Reports Record iPhone Revenue Amid Shift to Pro Models
Apple reported a record-breaking fourth quarter, driven by a 17% surge in iPhone revenue to $57.58 billion. Despite the absence of a standard model in its latest refresh and rising memory costs, the company successfully leveraged higher-priced iPhone 18 Pro and Pro Max models to drive growth. Overall quarterly revenue rose 12% to $114.5 billion, supported by strong performance in the Mac division (+24%) and Services ($31.57 billion). However, iPad revenue saw a 10% decline. The company also expanded its ecosystem with new smart home products and a touchscreen MacBook Pro, even as supply chain constraints impact the rollout of its first folding device, the iPhone Duo.
Topics: Apple revenue Consumer electronics iPhone sales Quarterly earnings
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Part of the story Apple Faces Supply Constraints and Rising Memory Costs for New iPhone Duo (3 articles)