Linnworks Survey Reveals US E-commerce Businesses Limit AI Role to Operational Support Over Financial Control
A new survey by Linnworks reveals that while 64% of US e-commerce businesses prioritize AI when selecting operations software, there is significant hesitation regarding financial autonomy. While over half of respondents have scaled AI across their organizations and many use AI assistants for routine tasks like record updates, only 37% trust the technology to make purchasing decisions or communicate directly with suppliers. The report highlights that integration challenges are a greater barrier to automation than cost, with 43% of businesses citing disconnected systems as a primary obstacle. As e-commerce firms move beyond experimentation, the demand is shifting toward built-in intelligent capabilities rather than add-on features, though data security concerns remain a significant deterrent for roughly one-third of decision-makers.
Topics: Artificial Intelligence Automation Ecommerce Software Adoption