Google Launches Connected Apps Platform to Integrate Third-Party Services with Gemini and Search
Google has introduced its Connected Apps Platform, a new developer ecosystem designed to integrate third-party applications directly into Google Search and the Gemini AI assistant. This initiative allows users to perform specific actions through their preferred AI interface—such as designing graphics via Canva or managing playlists on YouTube Music—potentially shifting consumer behavior toward an 'agentic web' model where individual apps are accessed through a central AI provider. The platform is currently in public preview for developers in the United States. By utilizing AppFunctions APIs and Model Context Protocol (MCP) servers, businesses can submit their services to be discoverable within Google’s ecosystem. This move mirrors the importance of SEO, offering companies a new way to maintain visibility as AI-driven search becomes more prevalent. Google already hosts over 50 connected apps, including partners like Adobe and Peloton.
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Topics: Artificial Intelligence Developer Tools Google Gemini Search Engine Optimization Software Ecosystems
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Part of the story Google Launches 'Connected Apps' Platform for Gemini and Search Integrations (2 articles)