Side Joins Google Listings Program via HouseCanary
HouseCanary announced that Side, the ninth-largest real estate brokerage in the U.S., has joined its Google Listings Program. This partnership allows active listings from over 600 of Side's broker partners across 19 states to appear directly on Google mobile search results in live markets. Under this agreement, consumers searching for homes via Google will see these listings displayed prominently at the top of their results with basic property details and listing brokerage attribution. Users can tap through to a detailed page featuring more information about each home, including agent contact options. HouseCanary's program is powered by agreements with multiple MLSs across the U.S., enabling brokerages like Side to expand visibility for their listings. In addition to increased exposure on Google, agents at Side’s partner firms will gain complimentary access to HouseCanary’s agentic AI platform, which includes tools such as Comparative Market Analysis (CMA), ad management, and property intelligence. The program is expanding nationwide this fall.
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Topics: Google HouseCanary MLS property listings Side
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Part of the story The Keyes Company and Illustrated Properties Join HouseCanary's Google Listings Program (2 articles)