Meta's Muse Reaches 10 Million U.S. Downloads in First 40 Days
Meta’s AI companion app, Muse, has achieved a significant milestone by reaching over 10 million downloads in the United States within its first 40 days on the market. According to Sensor Tower data, this places it among only 12 apps ever to reach such rapid adoption post-launch. Meta leveraged cross-promotion across its ecosystem of services and increased advertising spend—39% allocated to Muse in October—to drive user acquisition. Muse has outperformed AI competitors like ChatGPT, Claude, and Grok in terms of retention rates within the U.S., with 30% after seven days and 23% after two weeks. The app also reached a milestone of 2.5 million daily active users on October 16, showing strong engagement despite being available only in the U.S. and Canada. Globally, ChatGPT still leads with around 15 million downloads within its first 40 days; however, Muse’s success is notable given its limited geographic availability compared to broader international adoption by competing apps.
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Topics: Advertising spend AI companion app App downloads Meta Muse User retention
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