Microsoft Launches Ad-Supported Free Tier for Xbox Cloud Gaming
Microsoft has officially released its ad-supported free streaming option for Xbox Cloud Gaming following a period of testing earlier this year. The new service allows users to engage in gaming sessions limited to 30 minutes each, preceded by several minutes of advertisements. This rollout follows recent strategic shifts in Microsoft's cloud gaming model, including the introduction of pay-as-you-go playtime options and specific hourly limits for existing Game Pass subscribers. The move signals an expansion of Microsoft's ecosystem to capture a broader user base through ad-based monetization.
Tickers: $MSFT
Topics: Advertising Cloud Gaming Gaming Hardware/Software Subscription Services