JustWatch Launches Its Own Streaming Service
JustWatch, known for its streaming guide used by millions of users globally, is launching JustWatch TV, entering the direct-to-consumer streaming market. The new service will feature content from over 30 partners and offer both free ad-supported tiers and a paid Plus tier priced at $3.99 per month or $49.99 for lifetime access. Available in 12 markets including the U.S., UK, Germany, France, and Australia, JustWatch TV aims to leverage its existing audience data while expanding into content curation. The service will include a movie rental store initially available in select regions and allow users to request titles they want added, giving them some influence over the platform’s offerings. The Plus tier competes with low-cost ad-free services like Roku's Howdy, while the free tier faces competition from platforms such as Tubi and Plex. JustWatch has long provided streaming metadata for studios and streamers; now it aims to grow its data insights by running a direct service. The move reflects broader trends in media consumption where companies are expanding beyond discovery tools into content delivery itself.
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