Google Launches Universal Cart Shopping Tool in the US
Google has launched its Universal Cart shopping tool for U.S. users, allowing them to collect and track products found across search results and within the Gemini app. The feature was first previewed at Google I/O in May and aims to streamline online shopping by consolidating items from multiple retailers into a single hub. Users can receive notifications about price drops or restocked items and benefit from tailored assistance during checkout, including credit card perks and promo codes. The tool is integrated with Google’s Universal Commerce Protocol (UCP), an open standard designed to facilitate collaboration between AI agents and retailers across the shopping journey. This move aligns with Google's broader strategy of enhancing e-commerce through AI-powered features like conversational product discovery in Search’s AI Mode and its “Let Google Call” stock-checking tool. Google is not alone in integrating AI into commerce, as Amazon and OpenAI have also introduced similar agentic shopping tools. The launch represents a significant step toward making online shopping more convenient for consumers while expanding the role of AI beyond basic customer service functions.
Topics: AI Apps Commerce e-commerce Gemini Google online shopping shopping carts