Shopify Expands AI Agent Access to Its Catalog
Shopify has expanded its agentic commerce capabilities by allowing more AI agents to browse and purchase from over a billion listings in its catalog. Previously, Shopify partnered with Meta’s Muse for AI-powered shopping; now customers can use any agent without needing specific integrations. The feature is set up through Shop, a Shopify-owned platform that consolidates orders and recommends products. Users approve each transaction after setting rules like budget limits or shipping preferences. The move reflects broader industry trends where tech giants are investing in AI-driven tools to facilitate shopping on behalf of users. This development also highlights ongoing debates around whether AI agents should be allowed to shop for customers, particularly between Amazon and companies such as Perplexity and Meta.
Topics: agentic commerce AI e-commerce Meta partnership Shopify
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