Just Women's Sports Acquires Victra, Launches App and New Channels
Just Women's Sports has announced three major developments in a year of rapid growth: the acquisition of women’s sports tech company Victra Sports; the launch of its mobile app for live scores, schedules, and personalized content; and the debut of new sport-specific sub-brands focused on basketball (Just Women's Hoops) and soccer (Just Women's Football). The JWS app is now available across major platforms and aims to provide a centralized digital hub for women’s sports fans. Built using Victra Sports' technology, it offers real-time stats and analytics beyond what existing aggregators offer. The company has reached over 115 million people monthly with an owned audience of more than six million followers. JWS plans to expand further by onboarding the next ten million women’s sports fans. The new sub-brands aim to create dedicated communities for each sport, diverging from traditional media models that often treat women's sports as a secondary focus within broader men-centric platforms. These moves follow significant milestones this year including securing additional funding and forming key partnerships with leagues like the WNBA.
Topics: acquisition app launch media women's sports