Beach Point Capital Announces Sale of E-Z UP to Norwest Equity Partners
Beach Point Capital Management LP has successfully sold E-Z Up, Inc., a leading provider of portable shade solutions and instant shelters, to Norwest Equity Partners. The transaction marks another milestone in Beach Point's Hybrid Solutions strategy, which focuses on supporting middle-market businesses through tailored capital structures during growth phases or transitions. Since acquiring E-Z UP in 2019, the company expanded its product offerings, enhanced digital printing capabilities, strengthened commercial and consumer channels, and transitioned leadership from founders to current management. Jay Takefman of Beach Point noted that this exit reflects their strategy's ability to deliver value by partnering with high-quality businesses. The sale follows other successful exits like Smile America Partners, reinforcing the Hybrid Solutions team’s track record in delivering differentiated returns across sectors. E-Z UP has been a market leader for over four decades and is now positioned under NEP's ownership for continued growth.
Topics: Hybrid Solutions Strategy Middle Market Investment Private Equity