Disney pitches Infinity Vision to movie studios
The Walt Disney Company is promoting its enhanced theater format called Infinity Vision to major Hollywood studios in an effort to challenge IMAX's dominance in blockbuster films. According to Bloomberg, the initiative aims to provide a competitive alternative for theaters and filmmakers seeking immersive cinematic experiences. Disney’s move comes as it seeks to differentiate itself from traditional formats like IMAX by offering advanced features that could attract both audiences and studio partners. The company is reportedly engaging with studios such as Universal in these discussions, signaling its intent to expand the adoption of Infinity Vision across major film releases.
Topics: Competition with IMAX Hollywood Studios Theater Formats