Meta Tests TikTok-Like Video Feeds on Facebook and Instagram
Meta is testing new layouts on both Facebook and Instagram that prioritize full-screen, immersive video content similar to TikTok. In India, some users are seeing a version of the Facebook app where opening it drops them directly into a vertical video feed. Similarly, an option in Romania allows Instagram users to open Reels as their first view upon launching the app. These tests suggest Meta is moving toward making video-centric experiences default for certain regions before potentially expanding globally by 2027. The shift reflects years of effort from Meta to compete with TikTok’s success and aligns with broader industry trends where platforms increasingly favor short-form, easily consumable videos over text or images. Despite user pushback in the past, these changes continue to be rolled out as engagement metrics show increased time spent watching video content on Facebook. However, there are concerns about a potential decline in user-generated content and an increasing reliance on AI-created material due to fewer users willing to create original videos themselves.
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