Asos Confirms Data Breach Involving Customer Personal Information
Fashion retailer Asos has confirmed that hackers accessed an employee's account, leading to a data breach involving customer names, addresses, phone numbers, and search history. The unauthorized access was reportedly achieved by impersonating a trusted contact. BBC News revealed that the stolen data included specific product searches such as “reclaimed vintage,” “glamorous wide fit,” and “Asos petite.” Earlier in the week, alleged hackers sent push notifications to Asos users claiming they had fully compromised the company. The breach is more severe than initially disclosed, with additional personal details reportedly taken. The incident raises concerns about data security for online retailers and could impact customer trust. UK-based Asos has not yet provided a detailed timeline of how long the breach occurred or when it was discovered.
