ProLift Garage Doors Expands Franchise Services and Support Initiatives
ProLift Garage Doors, a subsidiary of Premium Service Brands (PSB), is accelerating its franchise expansion by diversifying service offerings and enhancing franchisee support. The brand is leveraging PSB's recent acquisition of Wise Coatings to allow franchisees to offer floor coating services alongside existing garage door repair, organizational systems, and security maintenance. The company aims to capitalize on a projected $7.2 billion garage door repair market by 2033. To drive growth, ProLift is implementing new initiatives including a 'launch coach' program for new owners, increased investment in sales training, and cross-brand marketing opportunities within the PSB portfolio. The brand also reports significant participation from veteran entrepreneurs, who comprise approximately one-third of its franchise system.
Topics: Acquisition Cross-Marketing Franchise Growth Service Expansion