Félix Launches 'Transfer Tales' Campaign to Promote Money Transfers via WhatsApp
Félix, a fintech company offering financial services for Latinos in the U.S. through an AI-powered conversational experience on WhatsApp, has launched its new brand campaign called "Transfer Tales." Created by advertising agency Sangría, the campaign uses character-driven stories to highlight how sending money via WhatsApp is easy and secure. The initiative spans multiple platforms including linear TV, connected TV, YouTube, social media, streaming audio, out-of-home displays, and Liga MX game coverage. Directed by Mexican filmmaker Simón Bross, it features interconnected tales such as Don Chucho's story, a Quinceañera, and a Fortune Teller to make the act of sending money more relatable. Sangría is managing an integrated media strategy with both long-form films and short-form content tailored for each platform. The campaign aims to build brand awareness and trust while showcasing Félix’s functionality in a humanized way.
Topics: digital marketing financial technology Latino audience targeting WhatsApp integration