SoFi, Mastercard, and Orbi Launch Crypto-Linked Card Program in Mexico
SoFi Technologies (SOFI) has partnered with Mexican fintech company Orbi and payment giant Mastercard (MA) to launch a crypto-linked card program in Mexico. The initiative allows Orbi customers to spend cryptocurrency through the new offering, expanding access to digital asset usage for consumers in the region. This collaboration marks SoFi's continued expansion into financial services beyond traditional lending, leveraging its Solutions unit to integrate with emerging fintech platforms and global payment networks like Mastercard. For Orbi, this partnership enhances its product offerings by enabling users to convert or spend their crypto holdings more easily. The move reflects growing interest in cryptocurrency adoption across Latin America, where regulatory environments are increasingly accommodating digital assets.
Topics: Cryptocurrency Financial Services Fintech