Xbox Launches New Division for Film, TV, Consumer Products, and Live Events
Xbox has announced the launch of a new division called 'XP,' which will oversee non-gaming experiences such as films, television adaptations, consumer products, live events, and brand partnerships. The XP arm is designed to centralize efforts that are currently spread across different Xbox teams into four key investment areas: XBOX PICTURES for film and TV; XBOX PRODUCTS for fan-related merchandise; XBOX PLACES for immersive experiences and events; and XBOX PARTNERSHIPS with creators and brands. The division will be led by Kayleen Walters, who previously managed Mojang. Mojang's new CEO is Maria Angelidou-Smith, starting October 19th after leaving Reddit. Xbox has several projects in development under XP, including a sequel to 'A Minecraft Movie,' the third season of Fallout on Prime Video, and a Call of Duty film. Xbox CEO Asha Sharma emphasized that great games remain central but highlighted the importance of expanding into new formats for fan engagement as part of her broader strategy. This move follows significant restructuring at Xbox since Sharma took over in February 2026.
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Topics: Consumer Products Film and TV Production Media Expansion Xbox