.agent and .agi Domains Spark Interest in AI-Focused TLD Applications
The Internet Corporation for Assigned Names and Numbers (ICANN) has announced a wave of new top-level domain applications, with many centered around artificial intelligence. Over 1,600 applications have been submitted by more than 480 applicants, including major tech companies like Meta and OpenAI vying for domains such as .agent and .agi. The trend highlights the growing influence of AI in digital branding and online identity. Alongside generic TLDs like .geek or .anime, numerous branded applications have been filed by corporations seeking to create unique web spaces under their own names (e.g., .applebees, .zillow). OpenAI alone applied for 15 different domains, while Meta sought as many as 21. Despite past challenges with adoption of non-traditional TLDs like .restaurant or .babysitting, the current applications suggest a renewed interest in leveraging domain names to reflect brand identity and technological focus. However, no new TLD will be officially approved before next year.
Topics: .agent .agi AI Domain Registrations ICANN