SKF Launches Campaign Featuring Greta Garbo to Promote Friction-Free Magnetic Bearings
Swedish industrial company SKF has launched a global campaign featuring the iconic actress Greta Garbo, who is being digitally revived through AI. The initiative highlights SKF's innovative magnetic bearing technology that eliminates friction entirely and reduces energy consumption in various industries such as data centers, cooling systems, and semiconductor applications. The campaign also reintroduces an old payment model from 1919 where customers could finance their investments using the long-term energy savings generated by the technology. This approach aims to lower investment barriers for adopting friction-free solutions that reduce both energy use and climate impact. SKF's magnetic bearings utilize contactless, levitating shafts in a magnetic field, which significantly lowers wear, maintenance needs, and increases availability while enabling smarter plant management through AI-based condition monitoring.
Topics: branding innovation sustainability technology