DraftKings Becomes Exclusive Sportsbook Sponsor of NHL on Prime Video
DraftKings (DKNG) has been named the exclusive sportsbook and online casino integration sponsor for the National Hockey League's coverage on Prime Video. This partnership includes Wednesday night games during the 2026-2027 season, as well as select Stanley Cup playoff broadcasts. The deal marks a significant expansion of DraftKings' media partnerships in professional sports, following similar agreements with other major leagues and platforms. The sponsorship is expected to increase brand visibility for DraftKings among hockey fans who watch games on Amazon's streaming service.
Topics: DraftKings NHL Prime Video Sponsorship