Gray Media Raises Political Ad Revenue Guidance for Q3 2026
Gray Media (GTN) has increased its political advertising revenue guidance for the third quarter of 2026, now projecting $188M to $195M in revenue. This is an upward revision from its previous estimate of $165M to $185M. The adjustment reflects stronger-than-expected demand for political ad inventory ahead of key elections later this year. The company cited robust client activity and higher pricing as contributing factors behind the improved outlook, signaling confidence in continued momentum during a high-advertising cycle driven by national politics.
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Topics: Advertising Guidance Media