Google tests direct purchases from Flipkart via Gemini AI in India
Google is testing an integration that allows users to purchase products directly from Walmart-owned Flipkart through its Gemini and AI Mode services in India. The feature, currently limited to a small group of users and specific product categories like smartphones and electronics, enables buyers to click a 'Buy' button within the AI interface to proceed with checkout on Flipkart's platform without leaving Google’s app or website. This test is part of broader efforts by Google and other tech companies to integrate commerce into their AI tools. The feature aligns with Google’s Universal Commerce Protocol (UCP), an open standard for enabling purchases through AI agents, though the current implementation uses a Flipkart-branded checkout flow rather than a fully integrated Google-hosted one. Google has also invested $350 million in Flipkart as part of its strategic partnership. The test is set to expand ahead of India’s festive shopping season, which typically drives significant e-commerce activity.
Topics: AI e-commerce Flipkart Google Gemini India market Walmart