Disney Increases Streaming Prices Across Multiple Tiers
Walt Disney has increased the prices of its streaming services including Disney+, Hulu, and ESPN. The price hikes are primarily for standalone plans, with increases ranging from $1 to $2.50 per month depending on the service. Disney is encouraging customers to bundle subscriptions by offering relatively lower price increases or no changes for bundled options. The new pricing positions Disney's Premium Disney+ at $21.49 a month, which remains below Netflix and HBO Max but above Paramount+. Ad-supported bundles are now more expensive than similar offerings from competitors like Netflix and Paramount+, though still slightly cheaper than HBOMax. The company is pushing for bundling to reduce subscriber churn. Disney's streaming business has become profitable with $5.5 billion in revenue last quarter, a significant increase compared to the previous year. Under new CEO Josh D'Amaro, Disney plans to unify its services into one app and adopt an integrated 'One Disney' model.
Topics: Disney+ ESPN Hulu Price Hikes Streaming Services