Meta's AI Strategy Gains Momentum with Launch of Muse and New Products
Meta Platforms is making significant strides in its artificial intelligence strategy through the launch of its new personal assistant app, Muse. The company’s CEO Mark Zuckerberg emphasized Meta’s shift from being a guest within other ecosystems to building its own hardware and software platform during his keynote at the Meta Connect conference. This move aims not only to diversify revenue streams but also transform Meta's advertising-centric business model. Meta introduced new smart glasses with expanded styles, privacy features like camera-free options, and an FDA-cleared hearing aid feature in some models. Additionally, a sleeker VR glasses design was unveiled at $1,299 — significantly cheaper than Apple’s Vision Pro. The company also announced the Muse Charm, a keychain device for carrying personal agents. Meta's stock has risen about 4% to around $773 per share following these announcements and is on track toward its previous high of $790 in August 2025.
Topics: hardware ecosystem Meta Muse AI agent smart glasses stock performance