Apple Gains Momentum in India's Smartphone Market with Strong iPhone Demand
Long lines formed outside Apple stores across major Indian cities as customers eagerly awaited the launch of the iPhone 18 Pro and Pro Max. Despite high prices, demand for these models has exceeded that of last year’s iPhone 17 series. Experts suggest this surge could push Apple's market share in India to double digits by 2026 — a significant milestone given China-based brands' dominance there. India is the world's second-largest smartphone market and currently led by Chinese manufacturers like Vivo, as well as Samsung from South Korea. However, rising global chip costs are forcing affordable phone makers to increase prices, which may be shifting consumer preferences toward premium options such as Apple’s iPhones. Analysts note that while higher pricing might slow growth slightly, it enhances the aspirational appeal of owning an iPhone. The increased demand for Apple products in India reflects a broader market shift and positions the company well against competitors who are losing ground due to economic pressures.
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Topics: Apple India market share iPhone launch smartphone demand