Meta's Muse AI Agent Surpasses ChatGPT in Adoption Speed
Meta Platforms has launched its new personal AI agent, Muse, which is experiencing record-breaking adoption rates that outpace the initial success of OpenAI’s ChatGPT. In just 12 days post-launch, Muse achieved over 2.8 million downloads across iOS and Android platforms in the U.S. and Canada alone — surpassing ChatGPT's first-week performance. Muse has quickly become one of the most downloaded free apps on both major app stores while maintaining a high user rating. Meta is leveraging its massive social media ecosystem to promote Muse, with 95% of early adopters also being Facebook users and 63% using Instagram. The AI agent's strong engagement metrics include over 642,000 daily active users in the first week. Meta has secured several high-profile partnerships for Muse integration across e-commerce (Shopify), digital payments (PayPal, Stripe), travel booking (Expedia), and grocery delivery (Instacart). These integrations are expected to expand as adoption grows.
Topics: AI agents app downloads consumer technology Meta Platforms Muse AI agent