Spotify Launches Taste Profile Feature in the U.S.
Spotify has launched a new feature called 'Taste Profile' for Premium subscribers in the United States. The tool allows users to see and adjust how Spotify's algorithm interprets their music, podcast, and audiobook preferences using natural language commands. Previously available only in New Zealand during its beta phase, Taste Profile is now being tested more broadly among U.S. listeners aged 18 and up. The feature aims to give users greater control over the recommendations they receive across Spotify's Home feed, Discover Weekly playlist, Made for You suggestions, and Wrapped annual review. Users can request changes such as increasing variety or adjusting genres, artists, or moods in their music — a response to common complaints about overly similar recommendations. Taste Profile is still in beta with no official timeline provided for wider rollout. It represents Spotify's effort to improve user experience by making its recommendation system more transparent and customizable.
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