Puma Restructures Leadership in Europe
Puma has restructured its European leadership with Fokko de Rooij appointed as managing director (MD) of Europe, effective from October 1, 2026. Daniel Pustina will serve as MD for the central cluster covering Germany, Austria, Switzerland, and other regions in Central Europe. De Rooij previously worked at Nike across multiple global markets before becoming an independent advisor to executives in the sporting goods industry. Arthur Hoeld, CEO of Puma, has temporarily taken on chief commercial officer duties while a permanent appointment is made. The restructuring follows recent leadership departures and comes after Puma reported a 9.4% year-on-year decline in currency-adjusted sales for Q2 2026 due to ongoing business reset measures and weaker consumer demand. The changes aim to align with the company's strategic priorities, leveraging de Rooij’s international experience and transformational leadership skills.
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Topics: executive appointment leadership change restructuring