Meta's New AI App, Muse, Sees Strong Adoption
Meta Platforms (NASDAQ:META) has launched its new personal AI assistant called Muse, which reached nearly 600,000 downloads in just five days. The app is already ranked #1 on the App Store and outperformed ChatGPT at launch. Muse can perform complex tasks like booking travel or filling forms and uses Stripe's Link for payments. Muse operates under a freemium model with premium tiers priced between $20 to $100 per month, offering Meta new revenue opportunities beyond advertising. The company has previously struggled to diversify its business away from ads but may now have found a potential 'killer app' in Muse. Analysts suggest that if successful, Muse could significantly boost investor confidence and re-rate the stock similarly to how Google Gemini impacted Alphabet. Meta's stock rose 6.6% following the launch of Muse on Sept. 9, indicating strong market approval. The company is also expanding Muse’s availability with a Mac version.
