Meta Launches New AI Agent to Access User Data for Tasks Like Email, Travel Booking
On September 9, 2026, Meta Platforms Inc. (NASDAQ:META) launched Muse, an autonomous AI agent capable of performing tasks such as sending emails and booking travel on behalf of users in the U.S., via a dedicated app or WhatsApp. The tool is built using open-source technology and aims to serve as part of CEO Mark Zuckerberg's vision for a 'personal superintelligence.' Despite internal concerns about data security, Meta has implemented safeguards including an autonomous safety agent and user-controlled access settings. Muse introduces potential new revenue streams beyond advertising by offering free and paid subscription tiers. However, early testing revealed reliability issues such as repeated logouts and inconsistent performance, which could hinder adoption of the $20 to $100 monthly service. Additionally, a reported incident involving exposure of private iCloud photos raises concerns about consumer trust in handling sensitive data. Meta expects AI infrastructure spending to exceed $130 billion this year, making it crucial for Muse to justify these costs through strong user adoption and recurring revenue.
Tickers: $META
Topics: AI agent data privacy Meta (META) Muse AI revenue diversification