Salesforce Launches AIforce, Positions It as Alternative to Microsoft's Copilot
At Dreamforce 2026, Salesforce CEO Marc Benioff unveiled a new product called AIforce—an AI connectivity layer that allows employees to access and use Salesforce data within third-party tools like Anthropic’s Claude and Slack. The platform aims to streamline workflows by enabling AI assistants to pull records and execute multi-step processes without requiring manual navigation through dashboards. Benioff positioned AIforce as a direct challenge to Microsoft's Copilot, criticizing it for lacking the necessary business context that Salesforce claims its system provides. He emphasized security features such as zero data retention by third-party providers and governance based on existing permissions. The product launched with three integrations: Claudeforce (with Anthropic), Slackforce (for Slack integration), and Agentforce Coworker within Salesforce’s Lightning interface. Salesforce reported $11.35 billion in revenue for its most recent quarter, exceeding expectations. CRM stock has risen 34% over the past month following a difficult start to 2026.
Topics: AI CRM Dreamforce Microsoft Salesforce