German Retailers Expand AI and Automation in Stores
German retailers are scaling up the use of artificial intelligence (AI) and automation technologies beyond experimental phases. Self-checkout systems now account for one in ten checkouts, doubling since two years ago, while electronic shelf labels are used by nearly all major retailers. Behind-the-scenes AI applications such as space optimization and inventory management have become critical tools for improving efficiency. REWE Group is a key example of this shift, using analytical AI to optimize store layouts and product assortments across thousands of locations since 2018. These systems rely heavily on high-quality data integration, which remains a challenge in achieving full potential. Meanwhile, cashierless shopping formats are still being tested at smaller scales. Smart carts with digital interfaces represent another innovation blending physical and online retail experiences. While self-checkout is mainstreaming, fully automated checkout models remain experimental but show promise for future adoption.
Topics: Artificial Intelligence (AI) Digital Transformation Retail Store Automation