Noise Launches Platform for Everyday People to Become Paid Content Creators
Noise, an emerging marketing platform, is aiming to connect brands with everyday content creators at lower costs than traditional influencer campaigns. The app allows anyone—regardless of follower count—to participate in brand-sponsored campaigns and earn money per view rather than a flat fee. Brands can manage these collaborations through Noise's streamlined system, enabling them to scale across thousands of creators simultaneously without the logistical challenges typically involved. Noise recently secured $5.5 million in seed funding led by Capital Midwest, M25, Grishin Robotics, and others like Capitalize VC and operators from DoorDash. The platform currently has 1.5 million registered content creators and is expanding its product capabilities with new features such as the Organic-to-Ads program that allows brands to repurpose creator-generated videos into paid ads on Meta and TikTok. The startup was founded in 2025 by Diego Kafie, Stu Feldt, and Nic Weber after their experience building a mobile game app called Playbite. They found success using grassroots content creators at lower costs than hiring established influencers, which inspired the Noise platform.
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Topics: content creation platform influencer marketing startup funding