New iPhones in India Available via Quick-Commerce Apps Within Minutes
In India, the new iPhone 18 Pro and Pro Max models are being delivered to customers within minutes through quick-commerce apps like Blinkit, Zepto, Swiggy’s Instamart, and BigBasket. These platforms, traditionally known for grocery delivery, have expanded into electronics sales on launch day, offering a faster alternative to traditional retail channels. The rapid adoption of this model is part of India's growing $9 billion quick-commerce market, which could reach $50 billion by 2030 according to Google and Deloitte. Non-food items like smartphones are expected to account for nearly half of spending in the sector. On launch day, BigBasket delivered over 300 units within an hour, while Instamart reported strong demand from cities like Bengaluru. Despite initial success, availability became inconsistent across platforms and regions shortly after release. Analysts suggest this is more a marketing phenomenon than a sustainable sales channel for smartphones at scale.
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Topics: Apple Delivery Services India iPhone 18 Pro Quick-commerce