Instinct and Meta's Muse AI assistants add phone calling features
Text-based AI assistants are intensifying competition as Instinct and Meta’s Muse both introduce the ability to make calls. San Francisco-based startup Instinct, valued at $10 billion, launched its 'Concierge' feature that allows agents to handle tasks like booking restaurants or resolving service issues via phone. The feature is in early access with plans for broader rollout. Similarly, Meta's Muse AI assistant now supports outbound calls to U.S. businesses and will prioritize users who requested the functionality. Both companies are gaining traction rapidly: Instinct recently raised $350 million at a $2.5 billion valuation and is reportedly seeking another $1 billion round. Meanwhile, Muse outperformed Meta's previous AI app launch in terms of downloads within its first five days. The addition of calling features brings the two rivals to parity on this key functionality. The development comes as several competitors previously highlighted their ability to make calls over Instinct; now all are aligned.
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