Spotify Launches Fresh Finds Forward Program Offering Artists Free Resources
Spotify has launched a new initiative called Fresh Finds Forward, aimed at supporting emerging artists who are added to its Fresh Finds playlists. The program offers participants free resources such as studio time in major U.S. cities and access to tools like Landr Studio Pro and Splice’s Creator Plan. In addition to production support, the program includes six months of free therapy via BetterHelp for mental health assistance. Unlike Spotify's Discovery Mode, which involved a promotional royalty rate, Fresh Finds Forward does not alter artists' royalty rates and is provided at no cost. The initiative reflects Spotify's broader strategy to help new talent capitalize on exposure while addressing challenges such as stress and rejection in the music industry.
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Topics: artistic development mental health support music industry Spotify