Betterbot Launches Native CRM and Voice AI to Streamline Multifamily Leasing
Betterbot, an Atlanta-based AI execution platform for multifamily housing, has introduced a native CRM called the Leasing Dashboard and enhanced voice AI capabilities. These updates integrate all communication channels—chat, SMS, email, and phone—into one agentic AI system that manages prospecting, leasing, and resident workflows without increasing staff. The new features aim to close the after-hours response gap, which can cost properties tens of thousands in lost leases annually. The Leasing Dashboard provides a unified workspace for teams and AI collaboration, with native integrations into major property management systems like Entrata and Yardi. Betterbot's voice AI now handles phone calls using natural language processing while maintaining compliance standards such as ADA accessibility and TCPA regulations. The platform resolves 98% of conversations automatically within two seconds. Zlatko Bogoevski, founder and CEO, emphasized the cost-saving potential by eliminating fragmented point solutions in favor of a single AI brain that maintains context across all touchpoints.
Topics: AI automation CRM multifamily housing