Spotify Expands Podcast Partner Program to 35 New Countries
Spotify is expanding its podcast partner program, which allows creators to earn revenue from ads and Premium subscriptions, into 35 new countries this fall. The expansion includes regions such as Italy, Spain, Brazil, Mexico, Colombia, Poland, Chile, the Dominican Republic, and the Bahamas. Podcasters in these areas will be able to monetize both audio and video content on Spotify while retaining their revenue from sponsorships and distributing shows across other platforms. The company has previously operated this program in the U.S., Europe, and Australia. Since launching its video podcast feature in 2022, consumption of such content increased by 140%, with total monthly payouts to creators rising a third since January. Earlier this year, Spotify lowered eligibility requirements for monetizing video podcasts, leading to an average 45% increase in engagement among participating shows. This move reflects Spotify’s growing focus on podcasting as a core part of its content strategy and aims to attract more independent creators globally.
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Topics: Media & Entertainment Podcasts Spotify