Verapath and GenTrust Launch VIRA, an AI-Native Wealth Management Platform for RIAs
Verapath and GenTrust have launched a joint venture to introduce VIRA, an all-in-one artificial intelligence-native wealth management platform designed specifically for registered investment advisors (RIAs). The system consolidates traditionally fragmented tools such as CRM, portfolio accounting, performance reporting, rebalancing, tax-loss harvesting, and data warehousing into one unified operating environment. This integration aims to streamline operations by reducing duplicated efforts and enabling a more efficient workflow through AI-driven automation. VIRA was developed from the ground up with embedded artificial intelligence rather than being retrofitted onto existing systems. The platform provides advisors with a single view of each client, enhancing decision-making capabilities while improving compliance and data governance. GenTrust has used an earlier version internally for over ten years, making VIRA both battle-tested and purpose-built. The joint venture combines Verapath's expertise in AI governance and security with GenTrust’s experience managing nearly $6 billion in assets under management across multiple locations.
Topics: AI CRM integration joint venture wealth management platform