Snap partners with Nvidia, AWS, and Salesforce for enterprise AR glasses
Snap is collaborating with tech giants including Nvidia, Amazon Web Services (AWS), and Salesforce to push its Specs augmented reality (AR) glasses into the enterprise market. The $2,000 device aims to be more than just smart eyewear by integrating AI capabilities through partnerships that provide open-source platforms for business use cases like field service support. Snap CEO Evan Spiegel emphasized that Specs is designed as a full-fledged computing platform rather than consumer-focused accessories seen in previous AR devices. The company hopes this approach will overcome the limitations of bulkier predecessors and better suit professional environments, such as helping technicians with digital instructions during equipment troubleshooting. In addition to enterprise efforts, Snap also announced a new AI service called Specs Intelligence that functions across both its AR glasses and Apple devices like iPhones and Macs.
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Topics: Amazon Web Services Nvidia Partnerships Salesforce Snap Specs AR Glasses