Amazon Launches Alexa+ in India with Hindi Support
Amazon has launched its upgraded conversational assistant, Alexa+, in India with support for both English and Hindi. The feature is currently available through an Early Access program before being made free to Prime members at a later date. Non-Prime users will be charged ₹2,000 per month ($20.85). Alexa+ offers enhanced capabilities such as maintaining context during conversations, handling complex tasks like ordering groceries and managing smart home devices, and switching between languages mid-sentence. The assistant is integrated with several India-specific services including food delivery platforms Swiggy and Zomato’s District, travel sites TripAdvisor and MakeMyTrip, restaurant reservation app EazyDiner, as well as music streaming services Amazon Music and JioSaavn. This move aligns with Amazon's strategy to expand its presence in the Indian market by catering to over 600 million Hindi speakers through localized features. Amazon has previously launched Alexa+ in other international markets like the U.K., Canada, Brazil, Mexico, Italy, and Germany. The company reported a 20% year-over-year growth in smart home device sales but did not provide specific user numbers for India.
