KnitWell Group Launches Sisterhood of Strength Campaign with $100M Fundraising Goal by 2030
In honor of Breast Cancer Awareness Month, KnitWell Group has launched the return of its Sisterhood of Strength campaign. The initiative aims to raise $100 million for the Breast Cancer Research Foundation (BCRF) by 2030 through a collective effort involving eight brands and millions of customers. Since 2005, the partnership between KnitWell Group's brands—Ann Taylor, Chico’s, Haven Well Within, Lane Bryant, LOFT, Soma, Talbots, and White House Black Market—and BCRF has raised over $80 million. The campaign highlights personal stories of women affected by breast cancer to inspire resilience and community support. This year's efforts include customer donations at checkout, Shop for a Cause events, limited-edition products benefiting BCRF, and Pink Day on October 3, where up to $150,000 in donations will be matched. The campaign emphasizes the role of research in improving outcomes for breast cancer patients.
Topics: Breast Cancer Awareness Corporate Philanthropy Fundraising Campaign